Advertising of Services

Policy

Refer to MCNZ Statement on Advertising.

We provide patients with clear and accurate information about our services.

We meet legal and industry requirements in any advertising or marketing activities we carry out, and comply with:

• Medicines Act
• Fair Trading Act
• Consumer Guarantees Act
• Code of Health and Disability Services Consumers' Rights (especially Right 6)

  RIGHT 6 – Right To Be Fully Informed

  1. Every consumer has the right to the information that a reasonable consumer, in that consumer's circumstances, would expect to receive, including:
     1. An explanation of his or her condition; and
     2. An explanation of the options available, including an assessment of the expected risks, side effects, benefits, and costs of each option; and
     3. Advice on the estimated time within which the services will be provided; and
     4. Notification of any proposed participation in teaching or research, including whether the research requires and has received ethical approval; and
     5. Any other information required by legal, professional, ethical, and other relevant standards; and
     6. The results of tests; and
     7. The results of procedures.
  2. Before making a choice or giving consent, every consumer has the right to the information that a reasonable consumer, in that consumer's circumstances, needs to make an informed choice or give informed consent.
  3. Every consumer has the right to honest and accurate answers to questions relating to services, including questions about –
     1. The identity and qualifications of the provider; and
     2. The recommendation of the provider; and
     3. How to obtain an opinion from another provider; and
     4. The results of research.
  4. Every consumer has the right to receive, on request, a written summary of information provided.
• Advertising Standards Authority Therapeutic and Health Advertising Code.

We use the information in Medtech to understand our patients' demographics and needs, and help us design services for them.

Health care resources given to patients during a consultation or following a procedure are not considered to be advertising material.

If further advice is needed about advertising materials, contact the Medical Council or the Association of New Zealand Advertisers (ANZA).

Roles and responsibilities

GPDocs Model Practice management is responsible for the content of any advertising produced by the practice. This includes ensuring it has been checked by a clinician against relevant industry requirements.

Complaints

If any of our promotional material is subject to an Advertising Standards Authority complaint, the practice will abide by the decision of the Complaints Board.